Cookie policy

What a cookie is

A cookie is a small text file a website asks your browser to keep: a name, a value and a date on which it expires. We also use your browser’s local storage, which does the same job with one difference that matters here — it is never sent back to our server with every request. Both live on your device, both are readable only by the site that set them, and neither is an account, a profile or a copy of our database.

The short version

If you read nothing else on this page:

• One essential item is always stored — your answer to the cookie banner — so that we do not ask you again on every page.
• Google Analytics and the Meta pixel are off until you press “Accept all”. If you press “Necessary only”, their scripts are never loaded and no cookie of theirs is ever set.
• The contact form’s spam check is Google’s reCAPTCHA. Its script loads only when you press Send on the contact page — never when a page opens, never on any other page — and it scores the visit rather than reading what you wrote: your message is never sent to Google.
• We never store anything about your health or your cycle, and we never sell your information. Meta’s pixel is the only advertising tool we use.
• You can change your answer whenever you like — the button at the end of this page brings the banner back.

Strictly necessary

These are always on, because the site does not work properly without them. They are set by us, in your browser, and never sent anywhere.

• np_cookie_consent — your answer to the cookie banner. Kept in this browser until we change what we store and ask once more, or until you clear your browser data.
• np_buyer_contact — the email address you typed at checkout and nothing else about the payment, so the buy form is already filled in when you come back for another guide. It is written only after you have started a purchase.
• np_admin_token — keeps whoever runs this site signed in to the admin area. A reader never receives this one.
• np_attribution — for the current tab, and only for it: a note of the page and of any campaign link that brought you here. It is what lets a form you choose to send us arrive with its source attached instead of as an anonymous message. It clears itself when you close the tab, and if you never send us a form, nothing about it ever leaves your browser.
• Razorpay, our payment partner, sets its own cookies while you are on its checkout screens. They are what let a payment go through safely and let fraud be spotted. They exist only while you are paying; you can read about them at razorpay.com.

If you block all of these, everything you can read and buy still works — but we will have to ask the cookie question on every visit, and the buy form will not remember your email address.

Analytics — only with your permission

These load only if you press “Accept all”. With “Necessary only” the Google tag is never fetched at all.

• _ga and _ga_363WKS7YHP — Google Analytics 4. The value is a random identifier, so Analytics can tell one visit from another: how many people read a page, which guides they open next, and roughly where they are (city level, worked out from the IP address Google already sees). Kept for up to two years and refreshed on every visit.
• What we send: a page view whenever a page opens; when someone uses one of the free tools, which resource it was; and when an order completes, the guide and the amount paid, with an order ID so that Google does not count the same sale twice. That is all of it — never your name, email address, phone number, or a single word you typed into a form.

We only ever read the aggregate side: that forty people read this page, not who they were. Google’s own privacy and cookie notices govern Google’s side of it.

Advertising and measurement — only with your permission

This also loads only after “Accept all”.

• _fbp — the Meta pixel. A random identifier that Meta’s script sets on our domain, kept for about ninety days. It is what lets Meta connect a visit or a purchase to one of our Facebook or Instagram posts or ads, which is how we find out whether any of that is worth doing.
• What we send: a page view on each page, a lead when someone downloads a free resource, and a purchase when an order completes. Never your name, email address, phone number, or anything about your health.

Meta receives those events and may use them under its own privacy policy — in Meta’s hands that can include deciding which ads people see. Choose “Necessary only” and the pixel never loads: our ads are measured less precisely, and nothing about your visit changes.

Changing your mind

You do not need our permission to refuse. The button at the end of this page brings the banner back so you can answer again, and the new answer takes effect at once: “Necessary only” stops the tags being loaded from that moment on.

• Cookies that were already set before you changed your mind keep working until they expire — up to two years for Analytics, about ninety days for Meta — or until you remove them.
• To remove everything at once, clear site data for navpoorna.com in your browser settings. Every browser can also block cookies outright, usually under Settings → Privacy. Blocking the essential ones simply means we ask again on your next visit; nothing you can read or buy is affected.

A different browser, device or browser profile starts fresh, so you may be asked again there. That is on purpose: a choice belongs to the browser that gave it.

Other companies involved

Cookies are not the whole story, but they are what this page is for. Where something of ours runs on someone else’s platform, that platform has its own notice, and it is worth reading once:

• Google — Analytics, the Google tag and the contact form’s reCAPTCHA check: policies.google.com/privacy.
• Meta — the pixel and our Facebook and Instagram pages: facebook.com/privacy/policy.
• Razorpay — checkout and payments: razorpay.com/privacy.

What we hold on our own side — orders, email addresses, messages you send us — is covered by our privacy policy, not this page.

Contact

Want to know what this browser has stored, or need this page explained? Email hello@navpoorna.com and a real person will answer, usually within 24 hours.